Even Pegasus Ventures clients, where
updates to websites happen fast and free derive
value from sharing updates on embedded social media platforms
built into a small business website. As the active business
social media user knows posting on a social media platform
alerts customers who follow the business on smart phones,
home computers and tablets. Equally important, though, information
appearing instantly on the business website alerts potential
new customers the company actively engages with the public.
Social media platforms grow the small business web presence
reaching an audience beyond customers already following
Look down to the page bottom for the Facebook, YouTube
and Twitter boxes. Pegasus Ventures places code
on the page allowing Facebook, Twitter and YouTube to appear
live. In the case of Facebook and Twitter posts appears
instantly. Google Calendar works the same way.
For YouTube Pegasus Ventures rolls a playlist
choosing the first video in a playlist. After the first
video ends, the next video in the playlist launches automatically.
Oddly in a world where more and more people pay for commercial
free video, Pegasus Ventures , and many other web
developers, know people watch what amount to commercials
on YouTube. We encourage local small business to get into
creating video content.
Up to date matters
So, yes, every web designer worth their salt encourages customers to create content. When Pegasus Ventures began building websites in 2004 lots of time went into selling websites to small business owners difficult to convince of the need for a website. Today, encouraging clients to consistently engage on social media, usually a free platform, proves far more daunting. Social media, like websites, will be with us a long time, and those not using social media lose dollars.
Social media makes for a low cost way to create new content
for a small business and we find small businesses often
fail to leverage these tools.
Part of SEO Strategy
More content means bigger web presence like throwing
a bigger net catches more fish. Websites
and social media raise a small businesses overall web presence
pushing competition down in search results. One needn't
make major impacts every single time. In the race to the
top of search, more often the committed tortoise beats the
speedy hare who tires getting instant or huge results.
(See blog Search Engine Optimization)
The small business owner spending 5 minutes a day thinking about what to put on Facebook, what to Tweet or how to showcase their business with a quick self made video creates the habit of creativity and engagement. The inactive competitor creates nothing.
Which role will you play?
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