Social media and website design clients of Pegasus Ventures hear a continuous drum beat to get verified on Google. With a relatively new hack discovered and catching media attention the issue takes on heightened importance.
With a few clicks your business telephone number listed on Google changes when a bad actor suggests an edit to Google. As the business fails to respond, being unverified, Google changes the listed telephone number in the search engine directing calls somewhere else.
Searching this business; a pizza shop in Michigan one sees the menu link to a junk website rather than a page using the restaurant's own domain name. The owner failed to verify the website and telephone number with Google.
“Suggest an edit” allows anyone to offer ideas to improve the listing of their business in just a few seconds. Generally a great tool to stay up to date, for the unverified business someone with bad intentions holds the ability to redirect website traffic and telephone calls elsewhere
In the worst case scenario Google accepts the suggested changes, the hacker uses the new telephone number to verify the business thus taking full control of the listing in the world's biggest search engine.
The change seen in the video is real, it took only seconds. Of course we corrected the number afterwards, but seriously, get verified with Google!
Need help getting verified? Contact Pegasus Ventures for more information!
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