Drive traffic with hash tags
Hash tags direct social media users to specific category content on platforms like Google Plus, Twitter and Facebook.
Hash tags- how do they work, organize
A website menu directs visitors to specific categories relating to a single business. Social media platforms offer only limited options to create categories on the small business owner's social media platform. Social media platforms like Facebook provide the option to post a, say a restaurant's menu, but lack the option to highlight, for example, the businesses work with local non-profits as posts get lost on a social media timeline with the addition of new content.
Hash tags help solve the problem. As an example, Pegasus Ventures highlights blog posts relating to search engine optimization creating the hash tag, "#seopegasusventures." A search the hash tag brings up everything posted using the hash tag; and take note the hash tag is unique to Pegasus Ventures.
Keeping a list of hash tags unique to a business both reminds content creators to create new content for their list and it serves to keep the presence on social media organized around a set of specific content categories.
Avoid hash tags sending visitors away from your content
Creating generic hash tags, or copying hash tags used by others, creates no value while returning search results irrelevant to the small business. Offering content likely to create goodwill, inform or drive sales for the business works best for both the visitor and the business. They came to your Facebook page to learn about you!
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