First things first- Use analytics
to judge website performance and strategy
New website owners feel great watching their rise in search results. Many times the rise to the top results from folks searching themselves not realizing Google uses their own search history to deliver search results. Google thinks you are looking for your website and delivers your website higher and higher on your devices.
Website designers and developers like Grand Rapids based
Pegasus Ventures use a number of tools to improve
actual search results for local small business
owners. One of the best? Google Analytics. Pegasus Ventures embeds code into client websites allowing Google to
collect data as visitors access websites. A powerful tool, Google
Analytics automatically delivers a short summary report to small
business owners, either daily, weekly or monthly.
Want more information? The webmaster provides clients with
Gmail accounts access to the full spectrum of more than 80 reports
from Google Analytics. Obviously far too much information for
most small business owners to digest, Google Analytics allows
web design clients the opportunity to dig in or drill down into
a truly massive trove of data.
Analytics; one tool guiding a website's development
Facts best drive strategy. Google Analytics puts real data
before business owners, managers and website design firms helping
drive fact based decisions as the small business owner and web
design/development team chart a course for the small business'
web presence. As always, job one for the web designer/developer?
Drive top line sales and using top flight tools like Google
Analytics puts real information in front of small business owners
Google Analytics tells us what, exactly?
Website data consumers never really find the limits of available
data from Google Analytics; check out this short summary of
Device type accessing the site- tablet, I pad, smart phone, traditional computer
Geographic location of users drilling down to city
Traffic sources- Specific links websites or which search engines sent how much traffic to a website
Search terms leading visitors to find the website
Landing page- visitors often land inside a website
Time on the website
Number of unique visitors
Frequency of returning visitors
Build it and run, really? in the second decade of the 21st Century?
Oddly enough most website designers and developers serving
small business in local markets still an employ the "build it
and run" business model. No one advocates every small business
hiring someone to sit in a small room bent over a computer chain
smoking continually updating a website. At the same local website
designers like Grand Rapids based Pegasus Ventures better serve clients with ongoing design and development services.
The win for a small business owner updating regularly? The
folks staying behind leave a wide door open who updates.
Grand Rapids based
Pegasus Ventures designs/develops each client website
with one low price, once a year with unlimited pages and unlimited
updates making updating and adding pages super
Click or swipe here to learn more!
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