Smart Social Media Delegation
An ounce of prevention...
Back in the early days of designing and building
websites Pegasus Ventures warned owners off giving
employees direct access to a domain name accounts, or for
that matter even giving top line security information up to Pegasus
Ventures as their web designer. More than a few new
customers came calling after an employee or former web
designer stole a website.
Now others learn the lesson not recognizing the social media as intellectual property of the small business just as valuable as the most expensive piece of equipment. It takes only minutes for the disgruntled to damage a hard won reputation.
No one needs top line access to any social media, or for that matter web domain, account, ever. No one wants to insult our most trusted people and the small business owner finds the solution in simple best practices. Limited access as managers or editors ensures the ability to effectively promote the business while removing the opportunity for locking out the owner at separation.
Equally important, remove these folks as editors and
managers at before separation as part of the process.
Pick great people to manage
social media...who love their phone
Not a job for the average 16 year old because they enjoy social media, this series focuses on using social media as a tool to generate money and awareness. A young person with passion for your business is great, but let's actively manage the person, or people, representing your business on social media. A good promoter who gets your business always beats the unsophisticated person spending hours a day talking to friends on social media.
The good promoter learns the social media platform
applying their existing skill set. That's a task lots
less complicated than teaching someone with little real
world experience in promotion or who's not really been
won over by campaigns, themselves.
Phone lovers make the best social media managers.
Small business owners able to
promptly respond to customer inquiries
impress customers, and Facebook
tells people the average response time.
Small business owners tend to come at the art of
promotion with little professional support and, often,
with hit and miss strategies. We all know hit and miss
can create real problems as well as creative
opportunities. Just keep in mind social media platforms
can reach lots of people wildly fast in minutes. Choose
great people with the best skills in your organization
and manage them actively!
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