Super inexpensive advertising

Craigslist

The first part of 2018 Craigslist began charging for ads in its Services section causing a seismic shift on the platform. For years companies like Pegasus Ventures aggressively competed with legitimate competitors, as well as numerous scammers and spammers. A large part of the web design portfolio today comes from the aggressive use of Craigslist over the years.

Back in the day in most parts of the country a legitimate advertiser paying nothing often needed to post 2 or 3 times a day just to stay ahead of the garbage. Unique word plays and use of html codes to make images appear in an ad helped bring customers to a small business using a very busy Craigslist section. The causal “once in a while business posting” saw little or nor results.

Paid ads changed everything.

The minimal charge essentially washes away anyone not generating real revenue from their ads. The people with numerous accounts posting in dozens of cities went away.

As seen in the images below the small business, computer and creative services sections all lack for ads leaving the advertisers with little ad volume competition.  As an example in the Grand Rapids small business ads section for the entire month of August 2018 only 27 ads posted to the section. Earlier in the year more than 30 new ads appeared each and every day.  One or two posts a month keeps every ad visible to users perusing the page.

While the ad numbers dropped the overall use of the site remains robust with plenty of real estate for sale and rent ads, dozens of ads selling merchandise and even the jobs section, where employers pay $20 to post a job, remains actively used ensuring Craigslist continues to attract high visitors numbers with strong content offerings.

So why not give it a shot! But seriously for $5 how can you go wrong?