Google My Business- The Series
Pegasus Ventures Michigan loves to manage social media for clients but more important than providing that service Pegasus Ventures Michigan wants the Google My Business platform run well as it brings in top line sales.
This entirely free platform works to improve search engine optimization for websites, while allowing small business owners and managers to respond to customers leaving reviews and wanting answers to questions as well as providing links to online ordering pages and specific pages on websites, like menus.
Does Google My Business matter? More than most know. In fact, no Pegasus Ventures Michigan client gets more views on Facebook than they receive on Google My Business. The platform exists even when not claimed by the business and, did you know, people submit images of your business?
A fun fact about Google My Business is few small business owners know it exists. Grab hold of this platform and small business owners jack up attention on Google just by pushing competitors down in search not using the platform!
Folks, did we mention it’s free?
Reasonable expectations for Google when it comes to slimy reviews? Forget it
How to flag malevolent Google reviews for removal
Hooray! Google is NOW responding to flagged reviews
Let Google know about service changes and Google tells everyone; Google My Business recommends important information about a business including, for restaurants, information like dine-in, pick-up and no-contact delivery.
Pegasus Ventures Michigan shares a case study; Tying it up to reach the most people; email blasts, Google My Business, Facebook, and website
Google My Business-getting results through consistency
Always looking for time saving tools, Pegasus Ventures Michigan not only schedules Facebook months ahead but creates files with posts ready to go.
In responding to bad actors we need to know the audience and it’s not the person who gave the miserable review. Aim answers to the hundreds or thousands of people seeing the review and response over the coming years.
Pegasus Ventures Michigan encourages adding the reviews link to client websites to help grow the number of reviews. Google users often see the overall review score before seeing a website and growing reviews helps provide a more balanced view of the company.
One aspect of great search engine optimization; Use the data Google My Business collects and shares with owners about a company.
The data belongs on websites to grow traffic from Google users.
Grand Rapids website designer Pegasus Ventures Michigan discusses removing DoorDash, GrubHub, Slicelife and other third party delivery services from a restaurant’s Google My Business account
Responding to reviews helps in three ways, first, telling potential customers the small business owner takes customer feedback seriously, second, building good will with people reviewing the business and, third, discouraging bad actors.
In just a few years, the term “social media manager” came into existence, changed and then changed again. Chances are it will continue to change as content marketing evolves in the digital space, but some things will remain the same. Learn more about employing a social media manager from Pegasus Ventures
“What your business is known for” on Google My Business is subjective describing the local small business from the point of view of Google users. Google allows no editing of the information, however, visiting the “Info” section of the Google My Business account helps the small business owner complete some of what Google users already say.
By the numbers, reviews on Google My Business exceed Facebook in numbers
Even if your business exceeds 1,000 followers on Facebook and growing, it’s unlikely to come close to beating the number of reviews added to Google search. Answer those reviews!
Most people know Google Search. Pretty easy concept, Google user searches for something and Google returns various websites in the results.We know the less obvious Google Maps, too, but although not associating Google Maps as part of the job of search engine optimization and up to date website design.
Real numbers not only sharing a businesses progress on Google Search and Maps, Google My Business also provides insights into the performance of posts to the platform as well as, and importantly, the performance of images posted to Google Search and Maps by competitors in the market.
Pegasus Ventures client Light Bright Signs achieves 169% more views than competitors in its market. Learn more when you click or tap here to see this quick case study!
Holiday Hours- Google My Business- Announce your hours for one holiday or schedule every holiday for the entire year on Google My Business letting Google users see this information on the holiday. Learn more now!
Starting a search on the web? Think how you start a search. In a Facebook app? Perhaps on Twitter? Maybe Instagram. Statistically 80% of the websites Pegasus Ventures builds and monitors the search begins on Google as opposed to all other sources combined.