Webmaster’s Blog

Thanks for stopping by the Pegasus Ventures Michigan blog. Check out the great content shared to help build web presence for your small business!

SEO- Match Content to Google My Business

One aspect of great search engine optimization; Use the data Google My Business collects and shares with owners about a company.

The data belongs on websites to grow traffic from Google users.

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Video as a SEO and Social Media tool

Few small businesses use video, at all, as part of a search engine optimization strategy giving the active small business creator more opportunities to snag user attention for their company.

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Images, essential for SEO

Stronger search engine optimization works better with a growing library of images. An image library ensures content ready to add to a website as well as cross posting to social media platforms and a website keeping everything fresh.

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The Door Dash dirty trick

Door Dash Adwords advertisements appear claiming to deliver restaurant’s food to homes and offices, Trademark violations? Dirty Tricks from Door Dash

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Online Restaurant Delivery Services, GrubHub, DoorDash; are they good for restaurants?

Today, a number of national companies combine online ordering with delivery. These third party delivery services copy menus from a restaurant’s website with some even starting service with no relationship with the restaurant. 

These companies include DoorDash, GrubHub, Seamless, UberEats and Slice, among others.

Ads appear in print on the restaurant’s Google My Business listing thanks to agreements with Google.

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Facebook is not advertising, Facebook is public relations

A  study from 2014 by Nielsen commissioned by inPowered on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising: “On average, expert content lifted familiarity 88 percent more than branded content…” 

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Adding/Removing Users to Google Calendar

Rule number one adding users, only give top line permissions owners. Lower level permissions prevent anyone deleting a Google Calendar either by accident or to create problems while allowing them to make changes.

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