Thanks for stopping by the Pegasus Ventures Michigan blog. Check out the great content shared to help build web presence for your small business!
One aspect of great search engine optimization; Use the data Google My Business collects and shares with owners about a company.
The data belongs on websites to grow traffic from Google users.read more
Few small businesses use video, at all, as part of a search engine optimization strategy giving the active small business creator more opportunities to snag user attention for their company.read more
Stronger search engine optimization works better with a growing library of images. An image library ensures content ready to add to a website as well as cross posting to social media platforms and a website keeping everything fresh.read more
New clients call about a week after Pegasus Ventures Michigan launches a new website exclaiming, “You are great, I just looked and my website is first on Google.” Next, the palpable deflation as client hears, “No, you really are not at the top.”read more
Door Dash Adwords advertisements appear claiming to deliver restaurant’s food to homes and offices, Trademark violations? Dirty Tricks from Door Dashread more
Today, a number of national companies combine online ordering with delivery. These third party delivery services copy menus from a restaurant’s website with some even starting service with no relationship with the restaurant.
These companies include DoorDash, GrubHub, Seamless, UberEats and Slice, among others.
Ads appear in print on the restaurant’s Google My Business listing thanks to agreements with Google.read more
Grand Rapids website designer Pegasus Ventures Michigan discusses removing DoorDash, GrubHub, Slicelife and other third party delivery services from a restaurant’s Google My Business accountread more
A study from 2014 by Nielsen commissioned by inPowered on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising: “On average, expert content lifted familiarity 88 percent more than branded content…”read more
Rule number one adding users, only give top line permissions owners. Lower level permissions prevent anyone deleting a Google Calendar either by accident or to create problems while allowing them to make changes.read more